B2B Content Writer (Full time Work from Home)

From 3 to 8 year(s) of experience
₹ 4,00,000 - 9,00,000 P.A.

Job Description


Job Description:


If you are a strong content creator and storyteller looking for an opportunity to have an outsize impact, look no further.

As our content writer, you will be responsible for developing and executing a scalable content marketing machine that will engage and guide our target audience throughout the entire buying journey from awareness to consideration up to advocacy.


What you will be doing:


  • Create the vision for our content strategy and editorial calendar across our existing channels.

  • Develop and execute high performing content. This includes but is not limited to whitepapers, reports, webinars, blog posts, infographics, display ads, social, videos, and email.

  • Own content measurement including tracking how content sources and influences pipeline and revenue, and monitoring the performance of created assets on SEO, marketing campaigns, and the user/buyer journey.

  • Work with key stakeholders in product development, customer support/success, and sales to understand and optimize content strategy according to the overall customer lifecycle

  • Craft compelling copy by a persona that supports overall messaging and positioning to drive business goals.

  • Conduct the research, writing of content that is authoritative, clear, and informative

  • Engage with Product Marketing routinely to gain a full understanding of recent product innovation and releases and newest features to better understand ways to position our solutions in the market

  • Hire and mentor a team of content writers

The experience you will need:


We are looking for someone passionate about content Writing who loves collaboration and a fast-paced, high-growth work environment. You are an expert in all things related to content writing with a knack for channel optimization, brand consistency, and performance measurement.


  • B2B content writing experience, SaaS/tech industry experience preferred
  • Experience hiring and mentoring a team of content writers preferred but not necessary
  • Exceptionally strong writing and editing skills with examples of work
  • Experience with inbound strategy, SEO/SEM best practices, and lead/demand generation tactics
  • Highly organized with proven experience at managing multiple projects concurrently
  • Self-motivated with the ability to prioritize and manage time effectively
  • Creative and strategic mindset
  • Possess a strong vision of what makes for compelling stories, while also being receptive to feedback and curious to research and understand the audience
  • Able to switch regularly and rapidly between strategy and execution
  • Creative storyteller using many written mediums
  • You are knowledgeable and experienced in managing content optimization and brand consistency

Role:Content Creation / Writer

Salary: 4,00,000 - 9,00,000 P.A.

Industry:Software Product

Functional AreaContent, Editorial & Journalism

Role CategoryContent Management (Print / Online / Electronic)

Employment Type:Full Time, Permanent

Education

UG:Any Graduate

Company Profile

COA NETWORK INDIA PRIVATE LIMITED

COA Network is a tech company that has developed many SaaS applications in the Telephony, CRM, Mar-Tech and Recruiting spaces. We are looking for a sharp business analyst to help build world-class products.

Company Info
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Contact Company:COA NETWORK INDIA PRIVATE LIMITED

Address: Babukhan Millenium Center, #501, B-Block, Somajiguda, Hyderabad, Telangana 500082

Website:http://www.coanetwork.com/